Boon Hua

Boon Hua Motor is a company with over 20 years of experience, located in Puchong, Selangor.

Boon Hua

Client: Boon Hua Motor

Service: Branding

Year: 2024

BACKGROUND

Boon Hua Motor is a company with over 20 years of experience, located in Puchong, Selangor. Committed to providing excellent service for all riders, the company offers comprehensive services catering to various types of motorcycles and riding styles. From racing to recreation, road to off-road, and beginners to advanced riders—including collectors, enthusiasts, and weekend riders—ensures high-quality workmanship and customer satisfaction.

Strategy

The strategy for Boon Hua Sdn Bhd’s branding (logo, business cards, letterhead, and uniforms)—focuses on establishing a cohesive and professional image tailored to its industry and audience. This approach involves defining the brand personality, maintaining consistency across all elements, and emphasizing functional, versatile design with subtle Malaysian influences.

SOLUTIONS

Key upgrades include an expandable ‘Boon Hua’ logo, premium business cards with UV coating, clean letterhead templates, and climate-appropriate uniforms with embroidered logos. These enhancements elevate professionalism, increase visibility, streamline implementation, and strengthen local appeal—providing Boon Hua Sdn Bhd with long-term value and a strong market presence.