Japan Rail Travel

Japan Rail Travel is a Japan Rail Pass packages provider in Malaysia.

Japan Rail Travel

Client: J-Horizons Travel (M) Sdn Bhd

Service: E-commerce Website Design

Year: 2023

BACKGROUND

Japan Rail Travel, a business under the Malaysian travel agency J-Horizons, specializes in offering JR West packages. However, their current social media presence hinders their ability to promote these effectively. They lacked a user-friendly e-commerce platform to facilitate sales and a way to showcase the beauty of Japan, which could attract more potential customers.

Strategy

Rebrand’s customer-centric marketing strategy for Japan Rail Travel focused on a user-friendly e-commerce website. This platform would showcase captivating visuals of Japan’s travel destinations, instantly drawing potential customers in. To further enhance the customer experience, we proposed incorporating comprehensive travel guides alongside the JR West packages.

SOLUTIONS

A user-friendly e-commerce website with Japanese elements simplifies the process of booking JR West packages. Each package showcases captivating visuals of its destination, while an in-depth travel guide positions Japan Rail Travel as a trusted advisor. This comprehensive solution streamlines sales and fosters informed travel decisions.