Sin Joo Heong Confectionery

Sin Joo Heong Confectionery, a renowned establishment nestled in the charming town of Teluk Intan, Perak. With a rich heritage and the iconic Tiger Head brand, Sin Joo Heong is widely celebrated for its exquisite "Heong Peah" pastries.
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Client: Sin Joo Heong Confectionery

Service: Website Development & Branding

Year: 2022


Sin Joo Heong Confectionery upholds the treasured family recipes and traditional techniques that have been meticulously passed down through the years. Every “Heong Peah” is painstakingly handcrafted using the finest ingredients, resulting in a symphony of flavors and textures that transport taste buds to a bygone era.

While deeply rooted in tradition, Sin Joo Heong Confectionery embraces innovation, constantly seeking to satisfy the evolving palates of its esteemed customers. While the iconic “Heong Peah” remains at the core, the confectionery’s creative endeavors introduce exciting new flavors and variations that captivate the senses and infuse tradition with a contemporary twist.


In a transformative partnership, Rebrand played a pivotal role in helping Sin Joo Heong Confectionery venture into the digital realm. Recognizing the growing importance of online platforms, Rebrand assisted Sin Joo Heong in creating a dynamic e-commerce website. 

Leveraging their expertise in web design and user experience, Rebrand crafted an intuitive and visually captivating online platform that showcased Sin Joo Heong’s delectable “Heong Peah” pastries. The e-commerce website enabled customers to conveniently explore and purchase their favorite treats from the comfort of their homes.

Taking the digital journey a step further, Rebrand also facilitated Sin Joo Heong’s expansion into the online marketplace via Shopee. With their deep understanding of e-commerce strategies, Rebrand optimized Sin Joo Heong’s presence on Shopee, ensuring their products stood out among competitors. Through meticulous product listings, attractive visuals, and strategic marketing efforts, Rebrand helped Sin Joo Heong gain visibility and capture the attention of a wider online audience.









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