Pink Ribbon Wellness (L) Foundation

Pink Ribbon Wellness (L) Foundation envisions fighting breast cancer by empowering all women with sufficient knowledge and education on breast health care and preventive measures

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Pink Ribbon Wellness (L) Foundation

Website: www.pinkribbonwellnessfoundation.org.my

Client: Pink Ribbon Wellness (L) Foundation

Service: Website Development

Year: 2020

BACKGROUND

Pink Ribbon Wellness (L) Foundation envisions fighting breast cancer by empowering all women with sufficient knowledge and education on breast health care and preventive measures. The foundation has been established since 2010 and has been working hard to fight and create awareness of breast cancer throughout Malaysia. Furthermore, Pink Ribbon Wellness (L) Foundation has a coverage of 16 Breast Cancer Groups nationwide which have a wide coverage within Malaysia to hold community events, workshops and public lectures.

Pink Ribbon Wellness (L) Foundation has an existing website. Through our analysis and consultation, we found out that the website is not mobile responsive and information is too cluttered which causes a bad user experience for visitors that are visiting the website. Hence, Pink Ribbon Wellness (L) Foundation came forth to Rebrand to have a brand revision journey.

Strategy

We outlined all of the available pages within the existing website of Pink Ribbon Wellness and curated out a sitemap that encompasses all the necessary information for displaying. Reducing any redundant and outdated information along the way to streamline a better and attractive corporate website that could deliver the message in a better and efficient way.

Pink Ribbon Wellness (L) Foundation also voiced out that they wanted to have donations and products selling within the system so that they could gather funds in a more convenient way. With this requirement in our mind, our consultants included the E-Commerce backbone system and integrated it with a payment gateway of choice.

Solution

Through months of discussion and development, Rebrand was able to create an E-Commerce platform that has a donation system that allows anyone that is interested to donate or purchase on the Pink Ribbon Wellness (L) Foundation website. We hoped that with this implementation, Pink Ribbon Wellness (L) Foundation could create a bigger impact on our community and generate higher awareness among women of breast cancer and how to prevent it.