Ever thought of selling some products in the marketplaces such as Lazada or Shopee? Have you ever wonder how people sell products nowadays? How to start an ecommerce business? These are some of the most common questions that might came through your mind if you ever thought of starting an E-Commerce business in Malaysia.
Let’s face it, starting a business is not easy, let alone starting an E-Commerce business which has high competition. Today, we’re going to walk through some of the tips and tricks on how to run a successful E-Commerce business.
Create your own web store
Firstly, you should start with having your own digital web store. Having a digital web store is like having a physical store that sells product to customers but in the digital world, named Internet. Web store allows you to reach customers easily, sell products 24/7 and literally everywhere in the world.
However, to create a web store, you might need to hire a web developer to help you out. You could also build your own web store by yourself by leveraging on a website builder. Both options are viable and depending on every person’s preference.
Facebook Commerce
Facebook is the most popular social media on Earth which has a total of 2.4 Billion active users as of 2019. This means great news for you because this is where you could find and attain your potential customers.
Did you know that Facebook offers businesses or individuals to sell products in their platform? Well, now you do! Jump right into Facebook Commerce and have an additional exposure for your products.
Online Marketplaces
Nowadays, people are used to purchase goods from online marketplaces because of the convenience it provides. There are several popular marketplaces in Malaysia such as Lazada, Shopee, Lelong and many more.
As an E-Commerce business owner, you should at least have a digital store in one of these marketplaces. Hear me out, if you don’t have a store yet, you’re missing out great opportunity and it’s a painful mistake to neglect this aspect.
Are you still not confident on how to start an ecommerce business? Worry not because Rebrand offers a completely innovative end-to-end ecommerce solution tha allows you to sell in more than 15 online channels, drag and drop webstore builder and Facebook Commerce all in one single solution! Click right here to check the ecommerce solution that we provide.
How to start an ecommerce business? Frequently Asked Questions
This FAQ covers the most common questions about How to start an ecommerce business?. Last Updated: 14 July 2026
How do I start an ecommerce business in Malaysia?
Starting an e-commerce business in Malaysia involves creating a digital web store, setting up a presence on Facebook Commerce, and listing your products on popular online marketplaces like Lazada, Shopee, and Lelong. Each channel provides different customer reach and convenience benefits for selling products online.
- Create your own digital web store using a web developer or website builder
- Set up a Facebook Commerce presence to reach the platform’s 2.4 billion active users
- List products on established marketplaces like Lazada, Shopee, and Lelong
Having a presence on multiple channels is important because online marketplaces offer convenience that customers expect, and neglecting this aspect is considered a significant missed opportunity for e-commerce businesses.
Learn about our ecommerce solution
What is a digital web store?
A digital web store is an online equivalent of a physical retail shop that allows you to sell products to customers through the internet. It enables you to reach customers easily, sell products 24/7, and access customers literally everywhere in the world without geographic limitations.
You can create a web store either by hiring a web developer or by building it yourself using a website builder, depending on your preference and technical skills.
Why should I use Facebook Commerce for my ecommerce business?
Facebook Commerce is valuable because Facebook has 2.4 billion active users, providing access to a massive pool of potential customers. The platform allows businesses and individuals to sell products directly, giving your e-commerce business additional exposure and reach beyond your own web store.
- Facebook has 2.4 billion active users as of 2019
- Businesses can sell products directly on the platform
- Provides additional exposure for your products
Check our Facebook Commerce solution
Which online marketplaces should I use for selling in Malaysia?
Popular online marketplaces in Malaysia include Lazada, Shopee, and Lelong. As an e-commerce business owner, you should have a digital store on at least one of these marketplaces because customers are accustomed to purchasing from these platforms due to the convenience they provide.
- Lazada is a major online marketplace
- Shopee is a leading e-commerce platform
- Lelong is another established marketplace option
Not having a store on these marketplaces is considered a painful mistake because you miss out on significant customer reach and opportunity.
Learn more about marketplace integration
What are my options for creating a web store?
You have two main options for creating a web store: hire a professional web developer to build a custom store, or use a website builder tool to build it yourself. Both options are viable and the choice depends on your personal preference, budget, and technical skills.
- Option 1: Hire a web developer for custom development
- Option 2: Use a website builder for self-service creation
The website builder approach allows you to create your store independently without technical expertise, while hiring a developer may offer more customization.
View our drag and drop webstore builder
What is the easiest way to manage multiple ecommerce channels?
Rebrand offers an end-to-end ecommerce solution that allows you to sell across more than 15 online channels, includes a drag and drop webstore builder, and integrates Facebook Commerce all in one unified platform. This eliminates the need to manage multiple separate accounts and systems.
- Sell on more than 15 online channels from one platform
- Drag and drop webstore builder included
- Facebook Commerce integration built in
This integrated approach simplifies management for e-commerce business owners who want to maintain presence across multiple marketplaces without the complexity of separate tools.
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